One of the most common pieces of advice for bloggers goes like this:
- Find Long Tail (rarely used, uncompetitive) keywords through which new readers get to your blog in search engines.
- Write more posts using these keywords, to improve your rankings and get more readers
I may be missing something, but I really don’t understand how this can work/help?
Long tail keywords are called that way for a cause. Almost nobody uses them. And if nobody searches for them, how will they bring new readers to my blog?
OK, you may say. Just use a lot of them, post a lot and if each LT keyword will bring a reader a week, soon you’ll be looking at a steady stream of new visitors from search engines.
But I already do that with every post. And you do that too. Every post on every blog is filled with the combinations of words that someone somewhere looking for something might use someday.
So how would you advice me to blog consciously using good long tail keywords? And what exactly the phrase “good long tail keyword” means? If it is “good”, is it still a “long tail” keyword?
How will more posts, with long tail keywords through which readers already found my blog, improve my search engine rankings? If they found me, there’s a very good chance that I already rank well for the keyword. And if they had to dig to the tenth page in Google to get to me, will more blog posts with the same keyword help me get to the fifth?
I currently hold #1 spot in Google for “Chitika RPU” – real long tail keyword (899 Google search results, 3 visitors during last week). Will more posts on “Chitika RPU” get me 5 more places in Top 10 Google SERP?
Or I’m #5 for “adsense earnings down 04 2007″. Will a post on why AdSense earnings are down this April get me to the #1? Somehow I doubt it.
I actually plan to do a post on why your AdSense earnings can go down. But that’s because I think it’s an interesting topic, not because it’s a long tail keyword that I want to improve my rankings on.
So what’s the point of doing more posts with long tail keywords that you already rank for?
I can see how it can work for some websites – you find LT keyword that is easy to rank for. Make ten sites on 10 different domains and own first Google results page for that keyword. Rinse and repeat and soon your are looking at some nice traffic streams.
But for a single blog? Am I missing something obvious here?